Kendrick Lamar’s highly anticipated music video for “Not Like Us” has taken the internet by storm, amassing an astounding 14 million views within just 24 hours of its release. Dropped strategically on Thursday, July 4th, the video has been widely hailed as a visual masterpiece.
Directed by the talented Dave Free, the “Not Like Us” music video was unveiled exactly two months after the release of the chart-topping single. Fans had been eagerly awaiting this visual representation of Lamar’s lyrical prowess and artistic vision, and the video did not disappoint. Packed with clever references and subtle jabs at Drake and his OVO label, Lamar’s work weaves a visually stunning narrative that also celebrates West Coast hip-hop culture.
A standout moment in the video is the rare appearance of Lamar’s fiancée, Whitney Alford, and their two children. This intimate glimpse into Lamar’s personal life has sparked widespread admiration and conversation online.
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Fans and music enthusiasts from around the globe have flocked to social media platforms like Twitter, Instagram, and X to share their reactions. The video has ignited discussions, with users dissecting every frame and deciphering the hidden meanings behind Lamar’s artistic choices.
One user tweeted, “Never teaching my kids to ‘rise above.’ Going to teach them to be like Kendrick Lamar. If you’re going to hate, you must commit. Employ visuals. Enlist your neighborhood. Call the NBA. Don’t stop until everyone is dancing and laughing with you.” Another added, “I hope all videographers, whether they like Kendrick Lamar or not, can appreciate the mastery at play here with this music video. Genuinely some amazing staging and creative direction. So many different shots from here that I truly love! Dave Free and Kdot, this is a 10/10.” A third succinctly commented, “Checkmate.”
Kendrick Lamar has once again proven himself to be a true pioneer in the world of hip-hop. As the dust settles and the music video continues to rack up views, it’s clear that “Not Like Us” has cemented itself as a cultural phenomenon, sparking conversations and inspiring countless artists to push the boundaries of their own creativity.
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