Love has been a recurrent theme in Fireboy DML’s music. The Nigerian singer’s confessional style has thrilled audiences within Africa and beyond. On the Blaisebeatz production “Everyday,” he leans into the heartfelt qualities that further enhance the lover boy persona he reflected on his classic debut album, Laughter, Tears & Goosebumps.
The warm mood of “Everyday” is established by its buttery percussion and languid pace, characterizing a fun day spent with one’s lover. “Girl, I’m not here to dey confuse you / Girl, I’m only here to dey convince you,” he sings, drawing a parallel rooted in Nigerian debate culture. Although fun-streaked, the writing in the record is as efficient as ever, working up sufficient melodies that thrill alongside the minimalist beat whose rustic charm evokes all the feels.
The just-released visuals for “Everyday” extend this charm under the assured directorial hand of T.G Omori. The video starts with a narrative premise: Fireboy DML’s character’s girlfriend is bored, and they decide to crash weddings to keep the fun alive. Bright in its palette and playful in mood, the visual’s effervescent appeal is polished by the casting of Nigerian singer Bloody Civilian as the video vixen.
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Celebrity video vixens are a tradition in popular music, a move that’s beneficial both ways as it promotes the image of both musicians in obvious and less-obvious ways. The implicit note in the “Everyday” visual is that Bloody Civilian and Fireboy DML are both young artists orbiting similar spaces in Nigerian music. On set, their familiarity is palpable as they goof around and come across as the perfect pair.
With the wedding scenes providing activity and color, what’s left to the featured artists are their acting chops. Both deliver: Fireboy is characteristically energetic, while Bloody Civilian, in line with the storyline, is more reserved, dazzling with her Afro as scene after scene captures the tenderness of an assured love.
“Everyday” is Fireboy DML’s first release of the year, and the success of the record and the rollout of its visuals show he’s primed for a great one.
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