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Tyla Becomes First African Artist to Perform at Victoria’s Secret Fashion Show

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South African sensation Tyla has made history as the first African artist to perform at the renowned Victoria’s Secret Fashion Show. Her groundbreaking performance is part of the brand’s broader efforts to refresh its image after facing backlash in recent years for failing to embrace inclusivity. Criticism peaked when former marketing executive Ed Razek sparked controversy by suggesting that trans women didn’t fit the brand’s vision, causing the brand to lose credibility.

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In response, Victoria’s Secret has overhauled its approach, with a strong emphasis on diversity and female empowerment. This year’s show introduced an all-female roster of performers, a decision hailed by many as a step in the right direction. Tyla’s inclusion marks a significant moment, both as an individual achievement and as a reflection of the brand’s renewed focus on celebrating women from different walks of life.

As the first African artist on the Victoria’s Secret stage, Tyla’s performance embodies the evolving values of the fashion industry and highlights the brand’s efforts to align with a more inclusive, culturally aware audience. The decision to feature artists like Tyla signals a turning point in the brand’s legacy, embracing the voices and talents shaping the future of fashion and entertainment.

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