Spotify has unveiled its highly anticipated Wrapped 2024 list, offering a detailed snapshot of the year’s most-streamed artists, albums, and tracks worldwide. For the second consecutive year, Taylor Swift solidified her position as the platform’s Most-Streamed Artist Globally, with The Weeknd, Bad Bunny, and Drake following close behind. Travis Scott and Kanye West also claimed spots in the coveted Top 10, with Kanye making waves thanks to two collaborative albums with Ty Dolla Sign.
The Weeknd’s Stellar Year
The Weeknd continued to break streaming records, thanks to a series of singles leading up to his highly awaited album, Hurry Up Tomorrow. The Canadian artist delivered hits like “Dancing In The Flames” in September and the Playboi Carti-assisted “Timeless.” He also ventured into international collaborations with Brazilian star Anitta on the Halloween-themed track “São Paulo.” His enduring popularity even brought his 2016 album Starboy back into Spotify’s Top 10 Most-Streamed Albums, claiming the 10th spot.
Drake: Diss Tracks and Dynamic Drops
Drake maintained his dominance with a mix of controversy and creativity. The rapper dropped multiple diss tracks targeting Kendrick Lamar, Metro Boomin, and Rick Ross, among others, fueling conversations across social media. He also released two sets of three-track EPs—first on Instagram, then on major streaming platforms. Tracks like “Housekeeping Knows” featuring Latto, “No Face,” and “Circadian Rhythm” kept fans engaged throughout the year.
Hip-Hop’s Surprising Absence in Albums
While Hip-Hop dominated Spotify’s artist rankings, it was notably absent from the Top 10 Most-Streamed Albums. SZA’s SOS, released in late 2022, emerged as the only representation for the genre, securing the 7th position.
Country Music’s Breakout Year
Spotify’s Wrapped also highlighted an unexpected trend—country music’s expanding influence. Industry veterans like Beyoncé and Post Malone ventured into the genre with remarkable success, while rising stars like Dasha and Shaboozey captured audiences worldwide. Shaboozey’s “A Bar Song (Tipsy)” not only landed on the U.S. Most-Streamed Songs list but is on track to reach a billion streams in under eight months.
Global Streaming Trends
Kendrick Lamar’s absence from the Top 10 Most-Streamed Artists sparked surprise, though his track “Not Like Us” performed well, ranking No. 2 on the U.S. Most-Streamed Songs list and No. 10 among Most-Viral Songs Globally. Other standout tracks included Shaboozey’s “A Bar Song (Tipsy)” and Tommy Richman’s “MILLION DOLLAR BABY,” showcasing the diversity of this year’s musical landscape.
Spotify’s Reflections
John Stein, Spotify’s Head of North American Editorial, commented on the year’s trends, saying, “Country music extended its reach significantly in 2024. The crossover success of artists like Beyoncé and Post Malone, combined with breakout hits like Shaboozey’s A Bar Song (Tipsy), underscores how much the genre has grown on our platform.”
As the year wraps up, Spotify’s 2024 insights reflect the dynamic shifts in music consumption, spotlighting established stars and emerging talents alike. With artists like The Weeknd, Drake, and Taylor Swift leading the charge, 2024 was a year that celebrated both innovation and nostalgia in music.
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