South African music sensation and entrepreneur, Sho Madjozi, is set to launch the much-anticipated Shoma Fest at the Mall of Africa in Johannesburg on December 10. This free event, tailored for the artist’s young fans, promises a vibrant blend of music shows, book signings, and an array of engaging activities.

The inauguration of Shoma Fest follows the release of Sho Madjozi’s debut children’s book titled *Shoma and The Stars*, marking a year of creative expansion for the ‘John Cena’ hitmaker. Expressing her excitement, Sho Madjozi stated, “I’m so happy to see the Shoma brand grow, and I can’t wait to connect with all the children that have supported my journey since launching the Shoma brand a year ago. Stay kind, stay colorful.”

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More than a one-time event, Shoma Fest is positioned as an annual tradition with plans for expansion already in motion. Discussions are underway for pop-up activations in other cities, responding to the overwhelming demand expressed on social media.

“With Christmas around the corner, don’t miss the chance to get your hands on great merchandise at Shoma Fest that is currently sold out online,” the organizers urged. The event promises memorable experiences, from book signings to photo moments with the lady of the hour. Families are encouraged to mark their calendars and bring their kids to be part of this festive day.

As a delightful bonus for Sho Madjozi’s fans, a new book and music are set to be released next week, adding an extra layer of excitement to the upcoming Shoma Fest.