Kendrick Lamar is having a phenomenal week, fueled by both the release of his surprise album GNX and a significant boost in the popularity of his earlier track, “Not Like Us.” The latter has seen an astonishing 440% increase in U.S. sales and a 20% rise in streams, as reported by Talk of the Charts.

Lamar’s unannounced album GNX has taken the music world by storm. Industry projections indicate the album will sell between 310,000 and 325,000 units in its first week, surpassing even the loftiest expectations. Eight tracks from the album are poised to dominate the Billboard Hot 100, with the single “Squabble Up” likely to claim the coveted No. 1 spot.

The success of GNX is not just about its immediate impact—it’s driving fans to revisit Kendrick’s earlier work. Among the tracks garnering renewed attention is “Not Like Us,” a diss track aimed at Drake, which has become a focal point of online discussions and music sales in recent weeks.

Adding fuel to the fire is Drake’s ongoing legal battle with Universal Music Group (UMG) over “Not Like Us.” The Canadian rapper has accused UMG and Spotify of artificially boosting the track’s visibility and argued that UMG should have prevented its release.

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The lawsuit has sparked heated debates among fans and industry insiders. Some see Drake’s actions as a bold attempt to expose alleged manipulation within the music business. Others view the move as a misstep, suggesting it reflects jealousy over Kendrick’s rising dominance.

The legal drama surrounding “Not Like Us” has only heightened its appeal, with fans rallying to support Lamar. Many are praising Kendrick’s artistry and his ability to deliver thought-provoking diss tracks that resonate with audiences. Critics argue that the controversy has further solidified Kendrick’s reputation as one of the most influential voices in hip-hop today.

With the success of GNX, the renewed popularity of “Not Like Us,” and the buzz generated by Drake’s legal challenges, Kendrick Lamar is riding a wave of momentum that shows no signs of slowing. His ability to spark conversations, both through his music and the controversies surrounding it, underscores his status as a cultural powerhouse.

As fans and critics await the resolution of Drake’s legal battle, one thing is clear: Kendrick Lamar is dominating 2024, both in the charts and in the headlines.