Summer 2024 belongs to Kendrick Lamar, and so does the entire West Coast. During his historic Pop Out: Ken & Friends show in Inglewood, California, Lamar brought together fans, artists, and even rival gang factions in a celebration of West Coast unity. This show marked his victory lap after winning the rap battle against Drake, showcasing the unifying power of music and the impact of a well-aimed diss track.
Held on Juneteenth, the surprise-announced event quickly sold out, with resale prices skyrocketing. Despite initial concerns about the crowd’s diversity, the audience predominantly consisted of Black and brown fans, many proudly sporting custom LA gear. “Kendrick means everything to the West Coast,” said one fan in Dodgers attire. “He represents the best in us.”
For those familiar with the West Coast’s community pride, Kendrick’s show felt like a massive block party. It was a rare moment where artists typically divided by street politics could come together for the sake of the community. Kendrick’s goal, as conveyed by someone close to his camp, was to create a “real hood” atmosphere, and he succeeded in encapsulating the spirit of a local block party.
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“[K Dot] is doing something that’s never been done before,” rapper AZ Chike commented. “There are people here today who wouldn’t normally be next to each other. Kendrick really brought the city together.” The event was streamed on Amazon Prime, but the broadcast missed intimate backstage moments, like West Coast legend Tommy the Clown practicing routines with YG and Dom Kennedy, and rival artists mingling and sharing drinks.
Inside the arena, Kendrick avoided elevated risers for special guests, placing all celebrities in the general admission floor or arena seats, fostering an inclusive atmosphere. DJ Hed and Mustard kicked off the show, featuring LA artists like Roddy Ricch, Blxst, Tyler, the Creator, and YG, with a tribute to Nipsey Hussle.
The main event began with Kendrick performing his six-minute Drake diss, “Euphoria.” The crowd’s enthusiastic, bar-for-bar recitation of the hook-less track showcased their support. Throughout his set, highlights included a Black Hippy reunion with Jay Rock, Ab-Soul, and ScHoolboy Q, and performances of hits like “Money Trees,” “Humble,” and “6:16 in LA” with Ab-Soul.
Kendrick Lamar’s Pop Out: Ken & Friends was more than just a concert; it was a celebration of unity, community, and the powerful role of music in bridging divides. For one night, Kendrick turned Inglewood into a symbol of peace and collaboration, leaving an indelible mark on the West Coast.
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