Kendrick Lamar has officially been announced as the headlining performer for the 2025 Super Bowl LIX Halftime Show, set to take place on Sunday, February 9, at New Orleans’ iconic Caesars Superdome. Known for his profound artistry and dynamic performances, Lamar is set to make the highly anticipated halftime show a spectacle for fans worldwide.

In a statement accompanying the announcement, Lamar emphasized the enduring power of rap music: “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.” This performance marks a major moment in his career, promising to showcase the depth and influence of his music on a global stage.

The event, officially titled the Apple Music Super Bowl LIX Halftime Show, will see Lamar and his creative company, pgLang, taking charge of the show’s artistic direction. A collaborative effort, the telecast will be produced by Diversified Production Services, with Jay-Z’s Roc Nation and Jesse Collins as executive producers. Roc Nation will also serve as the strategic entertainment advisor for the performance, continuing its partnership with the NFL.

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Jay-Z expressed his admiration for Lamar, calling him “a once-in-a-generation artist and performer” who continues to push the boundaries of music and culture. “Kendrick’s work transcends music, and his impact will be felt for years to come,” he added.

This isn’t Lamar’s first time gracing the Super Bowl stage. In 2022, he was part of the star-studded Super Bowl LVI Halftime Show lineup that celebrated hip-hop, performing alongside legends such as Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige. His return to the Super Bowl stage in 2025 solidifies his place as one of the most influential and celebrated artists of this generation.

As fans eagerly await Super Bowl LIX, Lamar’s performance is expected to captivate viewers with a unique blend of creativity, music, and cultural impact, all while highlighting the genre that has shaped his illustrious career.