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Donald Trump Responds to Bad Bunny Headlining the 2026 Super Bowl: “Never Heard of Him”

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Donald Trump has officially entered the Super Bowl chat — and he’s not exactly singing along to the tune of Bad Bunny’s upcoming performance.

The U.S. President recently reacted to news that the Puerto Rican superstar will headline the 2026 Super Bowl Halftime Show, and let’s just say… he wasn’t impressed.

During an appearance on Newsmax’s Greg Kelly Reports, Trump dismissed the buzz surrounding the Grammy-winning artist, saying:

“I’ve never heard of him. I don’t know who he is. I don’t know why they’re doing it. It’s crazy. And then they blame it on some promoter they hired to pick up entertainment – I think it’s absolutely ridiculous.”

A Divisive Halftime Choice

Since the announcement, Bad Bunny’s headliner status has stirred plenty of discussion online. Supporters call it a groundbreaking moment for Latin music and representation on America’s biggest stage. Critics — including Trump — see it as a curious, if not controversial, pick.

The Super Bowl Halftime Show, produced in partnership with Roc Nation, has a reputation for spotlighting global superstars, from Beyoncé to Rihanna. For many, Bad Bunny’s selection feels like a natural continuation of that legacy — after all, he’s one of the most streamed artists in the world and a multi-time Grammy winner with a crossover audience few can rival.

But Trump’s remarks tap into the cultural divide often surrounding the NFL’s entertainment choices. His comments come as speculation swirls on social media about ICE’s rumored presence at the show — a jab at the singer’s strong stance on immigration and Latin identity.

The Internet Reacts

As expected, social media lit up after Trump’s soundbite. Some users mocked the President’s claim of not knowing one of the world’s biggest artists, while others sided with him, arguing the NFL is “getting too political.”

Still, industry insiders believe the move is strategic. “Bad Bunny isn’t just a Latin artist — he’s a global phenomenon,” one music executive told Variety. “This performance will bring in an audience that advertisers dream of.”

With Trump’s latest comments adding more fuel to an already fiery conversation, the 2026 Halftime Show is shaping up to be one of the most talked-about in years — and maybe, just maybe, that’s exactly what the NFL wants.

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